HOW WE WORKED TOGETHER
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Logo variations in color and design
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Business card design
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Aftercare cards for blondes and extensions
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Color palette and typography selection
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Promotional marketing materials
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Social media graphics and post templates
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Website planning and future development
The Blonde Edit
The Blonde Edit is a modern, boutique hair brand founded by Halle Keene, specializing in custom blondes, extensions, and personalized hair care. Halle is passionate about helping her clients feel confident in their hair, find the blonde that’s perfect for them, and enjoy a styling experience that’s tailored to their individual look. Working with her, I helped bring that vision to life through cohesive branding, marketing materials, and social content, making sure the personality and passion behind The Blonde Edit shine through.
The Starting Point
When we began working together, The Blonde Edit had an amazing reputation for delivering gorgeous blonde hair and flawless extensions, but the brand’s visual identity and marketing materials were still coming together. Logos existed, but the overall look across business cards, aftercare materials, and promotional content could be strengthened and unified.
Halle had built something incredible through her talent and dedication, and she was ready to take the brand to the next level. The challenge was to take her vision and energy and turn it into a polished, cohesive, and modern brand presence. I worked closely with her to create and design all the materials needed to bring that vision to life, ensuring every touchpoint reflected the confidence and creativity of The Blonde Edit.
The Goal
The goal of this project was to create a brand that reflects The Blonde Edit’s expertise, creativity, and commitment to helping clients feel confident in their hair. We wanted visuals and messaging that could clearly communicate the experience of finding the perfect blonde or extensions while supporting marketing, social media, and future growth.
This project was about more than just design. It was about capturing the energy, passion, and personality behind the brand. By creating a cohesive system, we helped Halle confidently showcase her work, connect with new clients, and elevate the overall experience for everyone who comes to The Blonde Edit.
The ultimate goal was to make the brand as confident, approachable, and polished as the clients who walk through the door.
The Branding
The branding for The Blonde Edit is modern, clean, and feminine, with an emphasis on confidence and individuality. Every design choice, from logo variations and business cards to aftercare cards and social media graphics, was made to reflect the professionalism and creativity of the brand while keeping it approachable and stylish.
Colors, typography, and design elements were carefully selected to highlight the personality of the business: confident, luxurious, and fresh, with a focus on helping clients find their perfect blonde or extensions. The branding allows The Blonde Edit to stand out while supporting marketing and client communications in a way that aligns with Halle’s vision.
The final result is a brand that feels just like The Blonde Edit itself: modern, confident, and completely focused on helping clients look and feel their best.
become a client...
The Blonde Edit is every blonde’s dream. With over 10 years of experience and certification as an extensions specialist, Halle Keene creates custom blondes and seamless extensions tailored to each client. Complimentary consultations ensure the perfect tone, length, and look, with expert care and results you can feel confident in.
